RESEARCH // BENCHMARK V0.1 // 2026-07-18
six briefs. one typed ledger. no score or recommendation until the evidence can carry it.
001 // WHY THIS EXISTS
most branding-tool comparisons are feature lists wearing a lab coat. this one begins with stable briefs, records the exact input mapping, and refuses to turn missing evidence into a number.
the benchmark is the source layer beneath our category and alternatives pages. those pages may interpret the evidence for different needs, but they cannot invent a feature, price, score or winner outside this dataset.
001B // CURRENT EVIDENCE BOUNDARY
SUPPORTED BY CURRENT EVIDENCE
UNKNOWN OR UNVERIFIED
002 // SIX CANONICAL BRIEFS
version 0.1. changes require a new version and a new run.
BRIEF 01 // skincare-gen-z
BRIEF 02 // ai-finance-b2b
BRIEF 03 // boutique-hospitality
BRIEF 04 // streetwear-label
BRIEF 05 // wellness-consumer
BRIEF 06 // b2b-saas-operations
003 // CATEGORY SCORECARDS
weights are fixed before outputs are reviewed. a dimension without compliant evidence is excluded, not guessed.
NAMING // 100 POINTS
LOGO // 100 POINTS
BRAND-KIT // 100 POINTS
004 // CURRENT RUN LEDGER
partial runs never receive a normalized score or rank.
AI Brand Scaler
partial
anonymous public free beta; model-backed generation not started under the no-spend protocol
Looka
partial
public pages only; anonymous product access challenged; no account or purchase
Brandmark
partial
anonymous free input flow; no account or purchase; generated designs not retained
Namelix
partial
anonymous public free interaction
Atom Business Name Generator
partial
public landing and setup flow; no account created
Shopify Business Name Generator
not yet benchmarked
public official pages only; generator not run under the automated-access boundary
tested dates, access cohorts and evidence links stay visible. small screens receive the same fields as labeled cards, not a clipped table.
| tool | brief | category | execution | tested | access | evidence state | record |
|---|---|---|---|---|---|---|---|
| AI Brand Scaler | skincare-gen-z | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | skincare-gen-z | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | skincare-gen-z | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | ai-finance-b2b | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | ai-finance-b2b | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | ai-finance-b2b | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | boutique-hospitality | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | boutique-hospitality | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | boutique-hospitality | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | streetwear-label | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | streetwear-label | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | streetwear-label | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | wellness-consumer | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | wellness-consumer | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | wellness-consumer | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | b2b-saas-operations | naming | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | b2b-saas-operations | logo | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| AI Brand Scaler | b2b-saas-operations | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-no-spendanonymous · anonymous public free beta; model-backed generation not started | not testedno public score | inspect record2 linked evidence records |
| Looka | skincare-gen-z | logo | access blocked | 2026-07-18en-US · English | public-no-accountanonymous · public official sources; anonymous product access challenged; no purchase | not independently verifiedno public score | inspect record2 linked evidence records |
| Looka | skincare-gen-z | brand-kit | access blocked | 2026-07-18en-US · English | public-no-accountanonymous · public official sources; anonymous product access challenged; no purchase | not independently verifiedno public score | inspect record2 linked evidence records |
| Brandmark | skincare-gen-z | logo | mapped only | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous free input flow; no account or purchase; generated designs not retained | not testedno public score | inspect record2 linked evidence records |
| Brandmark | skincare-gen-z | brand-kit | mapped only | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous free input flow; no account or purchase; generated designs not retained | not testedno public score | inspect record2 linked evidence records |
| Namelix | skincare-gen-z | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Namelix | ai-finance-b2b | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Namelix | boutique-hospitality | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Namelix | streetwear-label | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Namelix | wellness-consumer | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Namelix | b2b-saas-operations | naming | completed | 2026-07-18en-US · English | anonymous-freeanonymous · anonymous public free first result set; no account or repeated generation | observedno public score | inspect record2 linked evidence records |
| Atom Business Name Generator | skincare-gen-z | naming | access blocked | 2026-07-18en-US · English | public-no-accountanonymous · public setup reached; account required before results | not independently verifiedno public score | inspect record1 linked evidence record |
004B // FIRST-HAND SCREENS
owned product interfaces and proportionate public result captures only. Looka and Brandmark outputs are absent because they were not available for compliant publication.
the anonymous AI Brand Scaler name picker before selection or generation.
limits: interface state only.
the first visible Namelix result set for the consumer skincare brief, before any saving, feedback or repeated generation.
limits: the generated logo treatments visible on result cards were not evaluated. domain-badge availability was not independently rechecked.
the first visible Namelix result set for the AI finance brief, before any saving, feedback or repeated generation.
limits: the generated logo treatments visible on result cards were not evaluated. domain-badge availability was not independently rechecked.
005 // PRICING OBSERVATIONS
officially listed prices stay separate from independently tested delivery. no paid package was purchased for this release.
| tool | plan | observed price | checked | verification | source |
|---|---|---|---|---|---|
| AI Brand Scaler | public name and logo tools | free | 2026-07-18 | independently observed | official source |
| Looka | basic logo package | USD 20 one-time | 2026-07-18 | official claim only | official source |
| Looka | premium logo package | USD 65 one-time | 2026-07-18 | official claim only | official source |
| Looka | brand kit subscription | USD 96 per year | 2026-07-18 | official claim only | official source |
| Looka | brand kit web subscription | USD 129 per year | 2026-07-18 | official claim only | official source |
| Brandmark | basic package | $35 (currency not stated) one-time | 2026-07-18 | official claim only | official source |
| Brandmark | designer package | $95 (currency not stated) one-time | 2026-07-18 | official claim only | official source |
| Brandmark | enterprise package | $195 (currency not stated) one-time | 2026-07-18 | official claim only | official source |
| Namelix | anonymous first result generation | free | 2026-07-18 | independently observed | official source |
| Atom Business Name Generator | first naming run | free | 2026-07-18 | official claim only | official source |
| Shopify Business Name Generator | business name generator | free | 2026-07-18 | official claim only | official source |
006 // TESTING PROCEDURE
start a fresh anonymous session where personalization could alter the result.
translate the same brief only as far as the interface requires, then save that exact mapping.
capture the first meaningful result set. do not regenerate until the primary result is recorded.
when a human scoring review is available, shortlist three outputs with the published rubric and retain the original set in the manifest. v0.1 preserves the sets but does not shortlist or score them.
score only observed dimensions. attach evidence IDs to every scored dimension and every exclusion.
publish a normalized 0 to 100 score only when all 100 points are covered.
HUMAN REVIEW
v0.1 has one research operator for deterministic capture and implementation checks. no creative judgment is scored. deterministic checks cover visible controls, result counts, dates, files and source facts.
a 2-reviewer blinded assessment is required before any ranking or best-overall claim.
EVIDENCE HANDLING
we keep dates, source URLs, input mappings, public interface captures and permitted exports. we do not bypass access controls, redistribute restricted unpaid designs, or present a product-page promise as an independently tested export.
paid evidence can replace a typed exclusion later without changing the page architecture.
007 // LIMITS
no creative score or ranking is published until a 2-reviewer blinded assessment is complete.
no paid account or paid feature was used. unavailable dimensions remain excluded.
unpaid designs are not copied, exported or published when product terms limit their use.
prices, interfaces and plan boundaries can change after their checked date.
the benchmark does not establish trademark, domain, handle, copyright or ownership safety.
008 // INSPECT THE DATA
the public JSON contains the briefs, rubrics, tool records, public evidence paths, computed run state and explicit exclusions. private notes and restricted outputs are omitted.
download benchmark v0.1 JSON009 // VERSION HISTORY
| version | date | change |
|---|---|---|
| 0.1 | 2026-07-18 | six briefs, three rubrics, six-tool evidence architecture and explicit missing-evidence treatment. |
010 // SOURCE LEDGER
011 // QUESTIONS THAT MATTER
we preserve one brief, then record the exact translation into each interface. a free-text prompt, keyword field and taste picker are not treated as identical controls. the public run record shows what each tool received, so the comparison stays inspectable.
AI Brand Scaler is included by its own team, but it is not scored in v0.1. the no-spend rule prevented model-backed house-tool generation. the same briefs, rubric and exclusions still apply, so the missing house evidence stays visible instead of being filled with favorable assumptions.
no. a naming result, domain suggestion or collision check is not trademark clearance. the benchmark records what a tool visibly checks and says, but it does not certify availability, originality, ownership or legal safety in any country.
the v0.1 sources were last checked on 2026-07-18. every price and feature record carries its own checked date. a later product or pricing change can make that observation stale, so the source date remains beside the claim rather than disappearing into the page.
scores can change when a tool changes, stronger evidence replaces an exclusion, a new benchmark version changes a brief or rubric, or a second reviewer completes the planned blind review. old evidence stays versioned so the reason for a change can be reconstructed.
yes when both are independently accessed. this release spends nothing and uses no paid accounts. paid-only exports and features that were not obtained are marked not independently verified, excluded from scoring and left as typed evidence slots for a later compliant run.
no. benchmark v0.1 contains no affiliate links. official product, pricing, help and terms pages are linked as sources. AI Brand Scaler may sell its own products or services, which is why its commercial interest is stated separately.
