{
  "manifestVersion": "benchmark-v0.1",
  "toolId": "atom-business-name-generator",
  "toolName": "Atom Business Name Generator",
  "category": "naming",
  "checkedAt": "2026-07-18",
  "interfaceLanguage": "English",
  "browserLocale": "en-GB",
  "authenticationState": "anonymous only",
  "planState": "public landing and setup flow; no account created",
  "scoreEligibility": false,
  "scoreExclusionReason": "no generated result set was available without creating an account, so creative-output and downstream-control dimensions were not observed.",
  "sources": [
    {
      "evidenceId": "src-atom-business-name-generator-20260718",
      "label": "official Atom business name generator page",
      "url": "https://www.atom.com/business-name-generator",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "evidenceId": "src-atom-ai-naming-20260718",
      "label": "official Atom AI naming page",
      "url": "https://www.atom.com/ai-naming",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "evidenceId": "src-atom-terms-20260718",
      "label": "Atom terms of service",
      "url": "https://www.atom.com/legal/terms",
      "sourceType": "official",
      "checkedAt": "2026-07-18",
      "note": "section 3.2.18 prohibits automated access or data collection without written permission. no scraping, crawling, result extraction, or repeated automated runs were performed."
    }
  ],
  "publicInterfaceObservations": [
    {
      "evidenceId": "ev-atom-public-input-controls-20260718",
      "kind": "manual-note",
      "observation": "the public page accepted a 1 or 2 sentence business description and offered optional included words plus up to 3 style choices.",
      "sourceEvidenceIds": ["src-atom-business-name-generator-20260718", "src-atom-ai-naming-20260718"]
    },
    {
      "evidenceId": "ev-atom-public-claims-20260718",
      "kind": "manual-note",
      "observation": "the official interface described the first naming run as free, with no credit card, and listed .com availability, trademark conflicts, and premium marketplace matching among its checks. those checks were not observed on generated results in this benchmark.",
      "sourceEvidenceIds": ["src-atom-business-name-generator-20260718", "src-atom-ai-naming-20260718"]
    },
    {
      "evidenceId": "ev-atom-anonymous-account-gate-20260718",
      "kind": "manual-note",
      "observation": "after the skincare brief reached the setup screen, selecting generate names redirected to account creation before any names were shown.",
      "publish": true,
      "screenshotPublished": false,
      "screenshotReason": "Atom terms restrict automated access, and no clear permission to republish the captured service content was established. as a conservative publication choice, the interface observation is recorded without the page image."
    }
  ],
  "runs": [
    {
      "id": "run-atom-skincare-gen-z-20260718-01",
      "briefId": "skincare-gen-z",
      "status": "blocked-account",
      "inputMapping": {
        "businessDescription": "A clinically credible skincare line for trend-conscious US women aged 18 to 30. Clean, effective, quietly expensive, and culturally current; 1 or 2 easy-to-pronounce words, avoiding skin, glow, and beauty.",
        "includedWords": [],
        "styles": [],
        "stylePolicy": "balanced mix, using the interface default"
      },
      "observedState": "the setup screen was public, but generate names redirected to account creation before output.",
      "evidenceIds": ["ev-atom-anonymous-account-gate-20260718"]
    },
    {
      "id": "run-atom-ai-finance-b2b-20260718-01",
      "briefId": "ai-finance-b2b",
      "status": "not-run",
      "reason": "the same generator required an account before results. no account was created."
    },
    {
      "id": "run-atom-boutique-hospitality-20260718-01",
      "briefId": "boutique-hospitality",
      "status": "not-run",
      "reason": "the same generator required an account before results. no account was created."
    },
    {
      "id": "run-atom-streetwear-label-20260718-01",
      "briefId": "streetwear-label",
      "status": "not-run",
      "reason": "the same generator required an account before results. no account was created."
    },
    {
      "id": "run-atom-wellness-consumer-20260718-01",
      "briefId": "wellness-consumer",
      "status": "not-run",
      "reason": "the same generator required an account before results. no account was created."
    },
    {
      "id": "run-atom-b2b-saas-operations-20260718-01",
      "briefId": "b2b-saas-operations",
      "status": "not-run",
      "reason": "the same generator required an account before results. no account was created."
    }
  ],
  "excludedDimensions": [
    "taste alignment",
    "distinctiveness",
    "brief adherence",
    "control and iteration",
    "validation support",
    "memorability and pronunciation",
    "value"
  ],
  "limitations": [
    "the official product description and visible setup controls are source-backed, but generated names and result-level checks are not independently verified.",
    "no account was created and no paid feature was used.",
    "the tool must remain unscored and unranked until a compliant result set is reviewed."
  ]
}