{
  "manifestVersion": "benchmark-v0.1",
  "toolId": "brandmark",
  "recordId": "brandmark-partial-20260718",
  "checkedAt": "2026-07-18T19:50:30Z",
  "reviewLocale": "en-US",
  "interactionBrowserLocale": "en-GB",
  "planState": "anonymous free access; no account; no purchase",
  "reviewer": "AI Brand Scaler Research Team",
  "interaction": {
    "state": "partial",
    "evidenceId": "brandmark-free-flow-skincare-20260718",
    "url": "https://chat.brandmark.io/generate",
    "briefId": "skincare-gen-z",
    "brandName": "morrow",
    "brandNameBasis": "synthetic-test-label",
    "slogan": null,
    "keywords": [
      "skincare",
      "utility",
      "hotel",
      "night",
      "luxury"
    ],
    "colorStyle": "simple",
    "observedSteps": [
      "brand name input",
      "optional slogan input",
      "keyword input",
      "choice of simple, vibrant, organic, high contrast, dark or soft pastel color style",
      "create logos action"
    ],
    "completionBoundary": "the generation action was requested. generated designs were not copied, exported, scored or published.",
    "briefCoverage": [
      "skincare-gen-z"
    ]
  },
  "sources": [
    {
      "id": "brandmark-source-home-20260718",
      "label": "Brandmark homepage",
      "url": "https://brandmark.io/",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "brandmark-source-pricing-20260718",
      "label": "Brandmark pricing",
      "url": "https://brandmark.io/pricing/",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "brandmark-source-generator-20260718",
      "label": "Brandmark anonymous generator",
      "url": "https://chat.brandmark.io/generate",
      "sourceType": "first-party-test",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "brandmark-source-terms-20260718",
      "label": "Brandmark terms of service",
      "url": "https://brandmark.io/terms.html",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    }
  ],
  "sourceBackedFacts": [
    {
      "id": "brandmark-fact-free-generation-20260718",
      "statement": "the official site says logo generation is available without an account and describes unlimited free generation.",
      "evidenceIds": [
        "brandmark-source-home-20260718",
        "brandmark-source-generator-20260718"
      ],
      "independentlyVerified": "partial; the anonymous input flow and generation action were observed, but no generated result was retained"
    },
    {
      "id": "brandmark-fact-basic-price-20260718",
      "statement": "the official pricing page lists the basic package at $35 one-time with PNG and vector logo files. the observed page does not label the currency.",
      "evidenceIds": [
        "brandmark-source-pricing-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "brandmark-fact-designer-price-20260718",
      "statement": "the official pricing page lists the designer package at $95 one-time with source files, revisions, guidelines, a one-page website and business, social and presentation designs. the observed page does not label the currency.",
      "evidenceIds": [
        "brandmark-source-pricing-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "brandmark-fact-enterprise-price-20260718",
      "statement": "the official pricing page lists the enterprise package at $195 one-time with the designer package, up to 10 hand-crafted concepts and a font download. the observed page does not label the currency.",
      "evidenceIds": [
        "brandmark-source-pricing-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "brandmark-fact-export-formats-20260718",
      "statement": "the official homepage says the product can publish online or export SVG, PNG and PDF files.",
      "evidenceIds": [
        "brandmark-source-home-20260718"
      ],
      "independentlyVerified": false
    }
  ],
  "termsBoundary": {
    "evidenceIds": [
      "brandmark-source-terms-20260718"
    ],
    "note": "the published terms prohibit reproducing or copying the service without permission and prohibit crawling or scraping. this record makes no legal judgement. the research used the ordinary public interface for 1 bounded interaction, extracted no design assets and publishes no Brandmark interface screenshot.",
    "termsPageDisplayedUpdateDate": null
  },
  "scoreState": "unscored",
  "excludedLogoDimensions": [
    {
      "dimensionId": "visual-distinctiveness",
      "reason": "generated designs were not copied or scored"
    },
    {
      "dimensionId": "wordmark-integrity",
      "reason": "generated designs were not copied or scored"
    },
    {
      "dimensionId": "small-size-legibility",
      "reason": "no permitted output capture or export exists"
    },
    {
      "dimensionId": "taste-and-brief-alignment",
      "reason": "only the input mapping was observed; the generated result was not scored"
    },
    {
      "dimensionId": "editing-and-iteration",
      "reason": "post-generation editing was not independently tested"
    },
    {
      "dimensionId": "vector-and-export-quality",
      "reason": "paid vector and source files were not purchased or independently inspected"
    },
    {
      "dimensionId": "brand-continuity",
      "reason": "morrow is a synthetic test label, not a naming recommendation or naming benchmark winner"
    },
    {
      "dimensionId": "value",
      "reason": "price is sourced, but output utility and paid delivery were not independently tested"
    }
  ],
  "excludedBrandKitDimensions": [
    "cross-asset-coherence",
    "asset-breadth",
    "typography-quality",
    "palette-quality",
    "voice-and-messaging",
    "editing-and-customization",
    "exportability-and-ownership",
    "platform-portability",
    "value"
  ],
  "futureEvidenceSlots": [
    {
      "slotId": "brandmark-skincare-gen-z-paid-evidence",
      "briefId": "skincare-gen-z",
      "syntheticTestLabel": "morrow",
      "basis": "synthetic-test-label",
      "state": "input-flow-observed; output-and-export-open"
    },
    {
      "slotId": "brandmark-ai-finance-b2b-paid-evidence",
      "briefId": "ai-finance-b2b",
      "syntheticTestLabel": "north ledger",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "brandmark-boutique-hospitality-paid-evidence",
      "briefId": "boutique-hospitality",
      "syntheticTestLabel": "late tide",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "brandmark-streetwear-label-paid-evidence",
      "briefId": "streetwear-label",
      "syntheticTestLabel": "yardshift",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "brandmark-wellness-consumer-paid-evidence",
      "briefId": "wellness-consumer",
      "syntheticTestLabel": "still kind",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "brandmark-b2b-saas-operations-paid-evidence",
      "briefId": "b2b-saas-operations",
      "syntheticTestLabel": "dayframe",
      "basis": "synthetic-test-label",
      "state": "open"
    }
  ],
  "futureSlotRequirements": {
    "access": "owner-approved paid access or an official sample that permits independent inspection",
    "evidenceKinds": [
      "full-flow manual note",
      "permitted output capture",
      "export inventory",
      "vector file inspection",
      "paid feature verification"
    ],
    "scoringRule": "fill the existing evidence slots, score only observed dimensions and retain the present exclusions until each one is resolved"
  },
  "confidence": {
    "level": "low",
    "limits": [
      "1 of 6 brief input flows was attempted",
      "generated designs were not preserved or scored",
      "paid features and exports were not independently verified",
      "official prices and capabilities may change after the checked date",
      "one research reviewer"
    ]
  },
  "publication": {
    "manifest": true,
    "screenshots": [],
    "exports": [],
    "generatedDesigns": [],
    "rankingEligible": false
  }
}