{
  "manifestVersion": "benchmark-v0.1",
  "toolId": "looka",
  "recordId": "looka-partial-20260718",
  "checkedAt": "2026-07-18T19:54:17Z",
  "reviewLocale": "en-US",
  "planState": "public pages and anonymous free access only; no account; no purchase",
  "reviewer": "AI Brand Scaler Research Team",
  "interaction": {
    "state": "access-limited",
    "evidenceId": "looka-access-check-20260718",
    "observed": "an unauthenticated request to the public pricing and help surfaces returned a Cloudflare challenge with HTTP 403 from this research environment.",
    "responseMarker": "cf-mitigated: challenge",
    "actionTaken": "the challenge was not bypassed. no product generation, account creation, login, payment or download was attempted.",
    "briefCoverage": []
  },
  "sources": [
    {
      "id": "looka-source-pricing-20260718",
      "label": "Looka pricing",
      "url": "https://looka.com/pricing/",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "looka-source-free-use-help-20260718",
      "label": "is this logo free?",
      "url": "https://help.looka.com/en/articles/1370653-is-this-logo-free",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "looka-source-logo-packages-help-20260718",
      "label": "what is included in each logo-only package?",
      "url": "https://help.looka.com/en/articles/485739-what-s-included-in-each-of-the-logo-only-packages",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "looka-source-brand-kit-help-20260718",
      "label": "what is the brand kit?",
      "url": "https://help.looka.com/en/articles/4636515-what-is-the-brand-kit",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    },
    {
      "id": "looka-source-terms-20260718",
      "label": "Looka terms",
      "url": "https://looka.com/terms/",
      "sourceType": "official",
      "checkedAt": "2026-07-18"
    }
  ],
  "sourceBackedFacts": [
    {
      "id": "looka-fact-free-design-20260718",
      "statement": "Looka's help center says users may design, edit, preview and save logos without payment, while downloading or using a logo requires purchase.",
      "evidenceIds": [
        "looka-source-free-use-help-20260718",
        "looka-source-terms-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "looka-fact-logo-packages-20260718",
      "statement": "the official help center lists a $20 USD basic logo package with 1 PNG file and a $65 USD premium logo package with multiple file types and variations.",
      "evidenceIds": [
        "looka-source-free-use-help-20260718",
        "looka-source-logo-packages-help-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "looka-fact-premium-formats-20260718",
      "statement": "the official package documentation lists PNG, PDF, EPS and SVG files for the premium logo package.",
      "evidenceIds": [
        "looka-source-logo-packages-help-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "looka-fact-brand-kit-pricing-20260718",
      "statement": "the official brand kit help page lists $96 USD per year for the brand kit subscription and $129 USD per year for the brand kit web subscription.",
      "evidenceIds": [
        "looka-source-brand-kit-help-20260718"
      ],
      "independentlyVerified": false
    },
    {
      "id": "looka-fact-brand-kit-scope-20260718",
      "statement": "the official brand kit help page describes more than 300 branded templates and lists social, print and guideline assets.",
      "evidenceIds": [
        "looka-source-brand-kit-help-20260718"
      ],
      "independentlyVerified": false
    }
  ],
  "termsBoundary": {
    "evidenceIds": [
      "looka-source-terms-20260718"
    ],
    "note": "the published terms say unpaid designs may not be used or copied and prohibit automated access. this record makes no legal judgement. the operational response was to avoid the product flow, preserve no unpaid design and publish no Looka interface screenshot.",
    "termsPageDisplayedUpdateDate": "2019-03-29"
  },
  "scoreState": "unscored",
  "excludedLogoDimensions": [
    {
      "dimensionId": "visual-distinctiveness",
      "reason": "no unpaid design was inspected or preserved"
    },
    {
      "dimensionId": "wordmark-integrity",
      "reason": "no unpaid design was inspected or preserved"
    },
    {
      "dimensionId": "small-size-legibility",
      "reason": "no output file or permitted design capture exists"
    },
    {
      "dimensionId": "taste-and-brief-alignment",
      "reason": "no canonical brief run completed"
    },
    {
      "dimensionId": "editing-and-iteration",
      "reason": "official documentation was sourced but the controls were not independently tested"
    },
    {
      "dimensionId": "vector-and-export-quality",
      "reason": "paid export files were not purchased or independently inspected"
    },
    {
      "dimensionId": "brand-continuity",
      "reason": "canonical labels are synthetic test labels, not naming recommendations or naming benchmark winners"
    },
    {
      "dimensionId": "value",
      "reason": "price is sourced, but output utility and paid delivery were not independently tested"
    }
  ],
  "excludedBrandKitDimensions": [
    "cross-asset-coherence",
    "asset-breadth",
    "typography-quality",
    "palette-quality",
    "voice-and-messaging",
    "editing-and-customization",
    "exportability-and-ownership",
    "platform-portability",
    "value"
  ],
  "futureEvidenceSlots": [
    {
      "slotId": "looka-skincare-gen-z-paid-evidence",
      "briefId": "skincare-gen-z",
      "syntheticTestLabel": "morrow",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "looka-ai-finance-b2b-paid-evidence",
      "briefId": "ai-finance-b2b",
      "syntheticTestLabel": "north ledger",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "looka-boutique-hospitality-paid-evidence",
      "briefId": "boutique-hospitality",
      "syntheticTestLabel": "late tide",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "looka-streetwear-label-paid-evidence",
      "briefId": "streetwear-label",
      "syntheticTestLabel": "yardshift",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "looka-wellness-consumer-paid-evidence",
      "briefId": "wellness-consumer",
      "syntheticTestLabel": "still kind",
      "basis": "synthetic-test-label",
      "state": "open"
    },
    {
      "slotId": "looka-b2b-saas-operations-paid-evidence",
      "briefId": "b2b-saas-operations",
      "syntheticTestLabel": "dayframe",
      "basis": "synthetic-test-label",
      "state": "open"
    }
  ],
  "futureSlotRequirements": {
    "access": "owner-approved paid access or an official sample that permits independent inspection",
    "evidenceKinds": [
      "full-flow manual note",
      "permitted output capture",
      "export inventory",
      "vector file inspection",
      "paid feature verification"
    ],
    "scoringRule": "fill the existing evidence slots, score only observed dimensions and retain the present exclusions until each one is resolved"
  },
  "confidence": {
    "level": "low",
    "limits": [
      "no canonical brief run completed",
      "no generated design inspected",
      "no paid feature or export independently verified",
      "official prices and capabilities may change after the checked date",
      "one research reviewer"
    ]
  },
  "publication": {
    "manifest": true,
    "screenshots": [],
    "exports": [],
    "generatedDesigns": [],
    "rankingEligible": false
  }
}