{ "manifestVersion": "benchmark-v0.1", "toolId": "namelix", "toolName": "Namelix", "category": "naming", "testedAt": "2026-07-18", "interfaceLanguage": "English", "browserLocale": "en-GB", "authenticationState": "anonymous", "planState": "public free interaction", "resultSelectionRule": "the first visible set was retained for each brief. no repeated generation, saving, liking, disliking, or editorial filtering was used before capture.", "inputProcedure": { "nameStyle": "Auto, all styles", "randomness": "Medium, balanced", "blacklist": "not set", "maximumLength": "tool default, not altered", "domainFilters": "tool default, not altered", "freshSessionPerBrief": true }, "sources": [ { "evidenceId": "src-namelix-official-landing-20260718", "label": "official Namelix product page", "url": "https://namelix.com/", "sourceType": "official", "checkedAt": "2026-07-18" }, { "evidenceId": "src-namelix-public-app-20260718", "label": "public Namelix generator interface", "url": 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"/research/benchmark-v0.1/screenshots/namelix/namelix-boutique-hospitality-first-results.png", "capturedAt": "2026-07-18T20:04:53Z", "sha256": "bd10d62f34c5e6a2bf706f6a3d680f99aef017b6fa95615aabc77269c96fdc2e", "caption": "the first visible Namelix result set for the boutique hospitality brief, before any saving, feedback, or repeated generation.", "alt": "a Namelix result grid showing the first visible boutique hotel and members bar name ideas.", "publicationBasis": "proportionate capture of an anonymously accessible public result interface for comparative review.", "publish": true }, { "id": "ev-namelix-streetwear-label-first-results-20260718", "briefId": "streetwear-label", "kind": "screenshot", "localPath": "public/research/benchmark-v0.1/screenshots/namelix/namelix-streetwear-label-first-results.png", "publicPath": "/research/benchmark-v0.1/screenshots/namelix/namelix-streetwear-label-first-results.png", "capturedAt": "2026-07-18T20:07:03Z", "sha256": "2fc520cf5169433b7a1e9d7c0223507dae6821d83692c0cd63452c7f85f22406", "caption": "the first visible Namelix result set for the streetwear brief, before any saving, feedback, or repeated generation.", "alt": "a Namelix result grid showing the first visible streetwear label name ideas.", "publicationBasis": "proportionate capture of an anonymously accessible public result interface for comparative review.", "publish": true }, { "id": "ev-namelix-wellness-consumer-first-results-20260718", "briefId": "wellness-consumer", "kind": "screenshot", "localPath": "public/research/benchmark-v0.1/screenshots/namelix/namelix-wellness-consumer-first-results.png", "publicPath": "/research/benchmark-v0.1/screenshots/namelix/namelix-wellness-consumer-first-results.png", "capturedAt": "2026-07-18T20:08:01Z", "sha256": "ac9f8d6eaeaae1c8f657aba38d36ffc18402b289ee1a8a7b5fab22175930eee1", "caption": "the first visible Namelix result set for the wellness consumer brief, before any saving, feedback, or repeated generation.", "alt": "a Namelix result grid showing the first visible recovery and wellness brand name ideas.", "publicationBasis": "proportionate capture of an anonymously accessible public result interface for comparative review.", "publish": true }, { "id": "ev-namelix-b2b-saas-operations-first-results-20260718", "briefId": "b2b-saas-operations", "kind": "screenshot", "localPath": "public/research/benchmark-v0.1/screenshots/namelix/namelix-b2b-saas-operations-first-results.png", "publicPath": "/research/benchmark-v0.1/screenshots/namelix/namelix-b2b-saas-operations-first-results.png", "capturedAt": "2026-07-18T20:09:30Z", "sha256": "56a9c7eaec62dab617424773a17a2a6cd26ab0fb028b46b3b79f54e5b370b57a", "caption": "the first visible Namelix result set for the B2B SaaS operations brief, before any saving, feedback, or repeated generation.", "alt": "a Namelix result grid showing the first visible multi-site operations software name ideas.", "publicationBasis": "proportionate capture of an anonymously accessible public result interface for comparative review.", "publish": true } ], "runs": [ { "id": "run-namelix-skincare-gen-z-20260718-01", "briefId": "skincare-gen-z", "status": "completed", "keywords": ["skincare", "clean utility", "quietly expensive", "rhode", "aesop", "miu miu", "hotel bathroom at midnight"], "description": "A clinically credible skincare line for trend-conscious US women aged 18 to 30, clean and culturally current without sterile pharmacy branding; 1 or 2 words, easy to pronounce, avoid skin, glow, and beauty.", "firstVisibleSet": ["MidnightBath", "MiuCosmetics", "MiuBeauty", "Skincare Studios", "The Skin Co", "QuietSkincare", "Touchstone Skincare", "Untitled Skincare", "Noctilla", "AestheticLove", "SundewRose", "SilkSkincare", "Confetti Skincare", "StentorLab", "Silque", "RhodesTheory", "Cleanlined Beauty", "MissRhodes", "Quiet Luxury Beauty", "SubtleSkincare"], "evidenceIds": ["ev-namelix-skincare-gen-z-first-results-20260718"] }, { "id": "run-namelix-ai-finance-b2b-20260718-01", "briefId": "ai-finance-b2b", "status": "completed", "keywords": ["private markets", "investment research", "quiet authority", "modernist publishing", "blackened steel", "london", "private not secret"], "description": "An AI research and monitoring product for private equity and growth equity teams; precise, sober, and institutional; credible in a board meeting; avoid AI, capital, alpha, and intelligence as obvious suffixes.", "firstVisibleSet": ["InsightMargin", "PrivateIQ", "Ledgence", "QuietScience", "ExigenceLab", "AthosReports", "PrivateTracts", "Peerdepth", "VentureProof", "DiligentQuill", "SilentEquity", "AsylumAI", "PrivateModern", "UnisonAI", "SigmaProse", "EquityLens", "Vigilance Equity", "Stated Intelligence", "PrudentAI", "Insight Capital AI"], "evidenceIds": ["ev-namelix-ai-finance-b2b-first-results-20260718"] }, { "id": "run-namelix-boutique-hospitality-20260718-01", "briefId": "boutique-hospitality", "status": "completed", "keywords": ["coastal hotel", "members bar", "design-led rooms", "late-night programming", "lost in translation", "point-and-shoot flash", "low-key famous"], "description": "A small coastal hotel and members bar for creative professionals aged 25 to 40; intimate, cinematic, and international; avoid generic house, collective, and club constructions.", "firstVisibleSet": ["BarHouse", "MoonriseHouse", "SeaviewLounge", "LatitudeEast", "Coastal Collective", "LiquidRoom", "The Cove House", "HollywoodInn", "Fin To Film", "ApresClub", "The Villa Coast", "ForayBar", "Coastworthy", "Small Coast", "EastRocket", "CoastCo", "StayMotel", "ComptonHotel", "CoastHouse", "MixtapeHotel"], "evidenceIds": ["ev-namelix-boutique-hospitality-first-results-20260718"] }, { "id": "run-namelix-streetwear-label-20260718-01", "briefId": "streetwear-label", "status": "completed", "keywords": ["streetwear", "workwear", "football culture", "nightlife", "corteiz", "carhartt wip", "blokecore", "archive fashion", "afterparty"], "description": "A limited-run US and UK apparel label for ages 18 to 30; specific, credible, and slightly confrontational; must work as a wordmark; avoid random-vowel startup language.", "firstVisibleSet": ["HooliganHall", "MercBlock", "StreetCortez", "FCIntercept", "blockwear", "WorkwearInc", "PoloWear", "Hoolicity", "theworkwear", "BLOCWEAR", "CorteizClub", "Slought", "DecadesClub", "ReworkWear", "Off Court Wear", "Lockdown Apparel", "Hoodrilla", "Paranoid Threads", "afterparty apparel", "Corteano"], "evidenceIds": ["ev-namelix-streetwear-label-first-results-20260718"] }, { "id": "run-namelix-wellness-consumer-20260718-01", "briefId": "wellness-consumer", "status": "completed", "keywords": ["recovery", "nervous system wellness", "pilates", "cold plunge", "farmers market", "soft power", "copenhagen", "warm simplicity"], "description": "A modern recovery and nervous-system wellness product for urban professionals aged 25 to 40; grounded, human, and design-led; avoid cure, therapy, and clinical claims; 1 or 2 words preferred.", "firstVisibleSet": ["SwoonWell", "UrbanWarmth", "PulsePlunge", "RecoveryClub", "UrbanTherapy", "NerveWarm", "ColdPlot", "Nerveural", "SoftCity", "RecoveryCo", "NoriWellness", "NordicNerves", "SimpleRecovery", "Boundless Bodies", "Rewired By Allan", "CitiesWell", "WarmRecovery", "UrbanRecovery", "Reviveology", "NeuroPlanner"], "evidenceIds": ["ev-namelix-wellness-consumer-first-results-20260718"] }, { "id": "run-namelix-b2b-saas-operations-20260718-01", "briefId": "b2b-saas-operations", "status": "completed", "keywords": ["multi-site operations", "clean utility", "underproduced confidence", "modern prep", "graphite", "known by the right people"], "description": "Workflow software turning scattered operating data into daily decisions for multi-site service businesses with 20 to 500 employees; practical, capable, and pronounceable; avoid flow, sync, ops, and hub unless unusually strong.", "firstVisibleSet": ["GraphiteIQ", "GraphDecide", "Decisor", "Graphlytics", "OperationGraph", "GraphiteSync", "OperaGraph", "Deciscape", "LeadDecider", "ServiceLogic", "GraphiteDaily", "Servidox", "Opmatrix", "PrepFlow", "ServGraph", "Graphite Decisions", "PreppedOps", "Mirograph", "Graphware", "OpsGraphite"], "evidenceIds": ["ev-namelix-b2b-saas-operations-first-results-20260718"] } ], "limitations": [ "the first viewport contains 20 result cards, while the interface may load additional names below it.", "result cards include generated logo treatments. those visuals were not evaluated in the naming benchmark.", "some cards displayed a .com badge. the underlying availability was not independently rechecked and must not be described as legal or permanent availability.", "saving, preference learning, dislikes, AI feedback, trademark detail, and a second-generation iteration were not tested.", "candidate transcription was checked against the screenshots but has not received a second human review.", "scores require a separate rubric review and are not asserted by this manifest." ] }