RESEARCH // LEDGER V0.1 // 2026-07-18

the public ledger for machines that say they can build your brand.

one research program beneath every category page. the blanks stay in the frame.

tools in ledger
6
stable briefs
6
completed runs
6
tools with results
1

001 // THE PROGRAM

a comparison system with a memory.

each tool receives a reserved slot for the same brief, access cohort, input translation, evidence and rubric dimensions. a later paid or account-backed run can fill that slot without changing the page architecture or erasing the earlier boundary.

the current release is useful precisely because it refuses the usual magic trick. a public product claim is not an observed export. an input screen is not a good result. 1 completed tool is not a category winner.

002 // LATEST BENCHMARK

6 briefs. 6 tools. no borrowed certainty.

benchmark v0.1 records every public claim, bounded interaction and excluded dimension available on 2026-07-18.

PUBLIC EVIDENCE

17

publishable records, including manifests, owned interfaces and proportionate public result captures.

TYPED CLAIMS

29

observed facts, official claims and limitations with evidence IDs and checked dates.

FULL METHOD

inspect the ledger before the interpretation.

briefs, mappings, run states, pricing observations, evidence rights and score exclusions are public.

open benchmark v0.1

003 // CATEGORY VIEWS

3 views. 1 ledger underneath.

these pages reorganize current evidence around a decision. they do not convert missing outputs into rankings.

VIEW 01

naming evidence

completed first sets, input controls, account gates and domain-claim boundaries.

open evidence view

VIEW 02

logo evidence

public access, official export claims and the creative checks still waiting for outputs.

open evidence view

VIEW 03

brand-kit evidence

what a complete system should prove, and which paid delivery claims remain unverified.

open evidence view

004 // PRIMARY SOURCES

6 provider doors. no directory in between.

official product pages start the feature and price record. observed interactions and public evidence remain separate.

005 // METHOD PRINCIPLES

the rules that survive a new tool.

  1. hold the brief stable, then record how each interface forces it to change.

  2. separate observed behavior, official claims and unavailable paid evidence.

  3. exclude an unsupported dimension instead of guessing or normalizing around it.

  4. keep the house tools inside the same evidence and disclosure system.

  5. publish no score, rank or recommendation before the review gate is met.

006 // CHANGELOG

what changed, without the fog machine.

  1. published benchmark v0.1 with 6 stable briefs, typed evidence slots and no public scores.

  2. recorded public and free-only boundaries for Looka, Brandmark, Atom and Shopify.

  3. added evidence-only category views after the scored recommendation gate remained open.